top of page


Creating momentum for change in relation to body image, weight, and health

We have decades of body image research that tells us what is effective in promoting body image, and achieving mental and physical health outcomes.

What we need now is an urgent need for change to public health policy and practice in order to enhance wellbeing. 

Advocacy: Service


A coordinated, evidence-based approach to making a difference

Playing Basketball
Image by HowToGym
Girls in Jeans


Health for all

Research now shows that health promotion messaging that takes a 'shame and blame' approach is harmful, and ineffective (1-3). 

There is an urgent need to create more inclusive practice that focuses on using evidence to drive adoption of health behaviours rather than creating shame around weight. 


Unsafe and ineffective

The muscle building and weight loss supplement industry is a $20 Billion dollar industry. But no one is checking that supplements are safe, and there are no guarantees that they are effective. 

In collaboration with our advocacy partners, the Strategic Training and Research Initiative for the Prevention of Eating Disorders [STRIPED] at the Harvard School of Public Health, we take action to educate, regulate, and legislate these dangerous supplements. 


Reducing media impact

Decades of research has confirmed that looking at images of thin and muscular models is damaging for our body image and mental health (4). 

We advocate for change, to encourage all organisations, businesses, and individuals to use a broader range of images that represent people of all shapes and sizes, more aligned with population averages, so that we are not constantly exposed to unrealistic standards of beauty. 

Advocacy: What We Do

1. Pearl, R. L., Dovidio, J. F., & Puhl, R. M. (2015). Visual portrayals of obesity in health media: promoting exercise without perpetuating weight bias. Health education research, 30(4), 580-590.
2. Bristow, C., Meurer, C., Simmonds, J., & Snell, T. (2020). Anti-obesity public health messages and risk factors for disordered eating: a systematic review. Health promotion international, 35(6), 1551-1569.
3. Rathbone, J. A., Cruwys, T., & Jetten, J. (2021). Non-stigmatising alternatives to anti-obesity public health messages: Consequences for health behaviour and well-being. Journal of Health Psychology, 1359105321999705.
4. Huang, Q., Peng, W., & Ahn, S. (2021). When media become the mirror: a meta-analysis on media and body image. Media psychology, 24(4), 437-489.

Advocacy: Text
bottom of page